The good news for newbie college graduates is that public relations is one of the growth fields out there. Unlike law, journalism and college teaching, it's not in a downsizing mode.
The bad news is that it's tougher than ever to break into. There's simply a glut of Millennials who are attracted to this wonderful career path. In addition, unemployed and underemployed journalists and even lawyers want in. It's a buyer's market.
Pragmatist Jack O'Dwyer just published a special article on this in his iconic newsletter. In that how-to, he quotes me. Here you can read it.