The help-wanted ads scream: Writers must be self-editing. And, in the downsized world of media, most of us are.
The angle the editor directed me to take was framing the article on a certain kind of insurance as a pro/con. From my research, it seemed all pro. Of course I followed the directive.
That story has received the most traffic and tweets of all the ones I have published on the site.
Reflection: We writers need more good editors.