A decade ago, the Diva Marketing Blog hit the web.
When it came to explaining principles of sales and marketing, it was a game-changer. Intead of corporate-speak, its creator Toby Bloomberg used stories to illustrate stickiness, integrity and value. Some were about shopping with her grandmother who kept a careful eye on the butcher, the scale and his thumb.
The world noticed. Establishment media like Forbes honored it. New media like Mediabistro.com considered buying it but Bloomberg was having too much fun influencing marketing mindsets. Diva ran contests, conducted research and had interviews with Idea Entreprneurs.
Today, at 10 years young it is still a pioneer. It needs to be. So many sectors such as brick and mortar retail are struggling to find a more profitable path.
One of Diva's special areas of expertise is social media. For those interested in tapping into the services of Bloomberg's marketing boutique, you can click here.