Its mission is to rebrand "mental health." That's the umbrella term which usually refers to everything from adjustment challenges during transition to persistent psychiatric disorders.
It's doing this, reports Catherine Shu in Tech Crunch, associated with psychiatric experts at universities Stanford, Washington and Penn State.
The anticipated fee will be affordable - about $100 monthly. That's possible because it will be delivered through the smartphone.
And, most promising of all, the modality leverages Cognitive Behavior Therapy (CBT).
Unlike some traditional therapies, CBT focuses on thought processes or how the client sees the world and filters that world view. That helps change how people feel and then what behaviors they choose. CBT philosophy is embedded in a number of mindfulness approaches. Yesterday, for example, I participated in a Science of Spirtuality meditation session at WellnessFirst, Tucson, Arizona. The focus was on calming our thoughts.
Here is the Tech Crunch coverage.
With mental health services so uneven in quality, so difficult to access and usually so expensive, those of us going through whatever have frequently just given up on "getting help." In his book "American Psychosis," E. Fuller Torrey, M.D. describes the rise of federal networks for psychiatric care. That had begun with President John F. Kennedy's mental health treatment initiative which Torrey associates with the Kennedy family's tragic experience with daughter Rosemary. Then, Torrey describes how the system has collapsed. Among the consequences is the proliferation of mentally ill homeless and incarcerated.
Back in 2003, though, I lucked out. One of the mental health providers for insurer ConnecticutCare Amy Karnilowicz, based in West Hartford, Connecticut, practiced CBT. Soon enough I was back working, along with being equipped with a new toolkit of how to head off the next stress vortex, before I become overwhelmed Download Geezerguts.
Could ThriveOn be part of the solution Torrey wishes for the mentally ill in America? Let's hope so.