You have probably heard all about how sexy ways of not paying conventionally for merchandise in brick and mortar will pump new cool into that shopping experience. The latest is the non check out. That consists of electronic virtual networks. They capture both the identity of the shopper and the merchandise data. Instead of checking or self checking out, the shopper simply walks out of the store with the sweater or shoes.
So? Come on, cool payment systems like at Apple retail have been around a while. And smart retailers like Apple and Starbucks have integrated those initiatives into their brands. They're not stand-alones. That's the point I hammer in today's article in Payment Week. Here you can read it.
It will take a lot more than tech to get us back into stores on a regular basis. Merchants might go to ethnic stores and observe the dynamics. Why are those customers loyal and the ones for J.C. Penney and Sears aren't? And how can the sense of community that is in those stores be replicated in the mall and shopping centers?