Don Draper is back. That is in terms of his creative genius. He sketches out the meme of family for the Burger King pitch, played out through the experience of the child. And, what's clear, is that's all that matters to Don - his work.
That, along with power, is also all that is relevant to the rest of the characters. No one is capable of connecting. The exception is that short interlude at the fast food joint at the end of the episode. There, Don, Peggy and Pete reach into each other's humanness, ever so briefly. What's heartbreaking is how obvious it is that each wants to be cared about.
With industrial-strength irony, tonight's theme is family. The ad agency knows it will sell burgers. But no one in the ad loop understands what family ties require.
Pete tries to barge back into his daughter's life in Connecticut. Then he attempts to control his soon to be ex wife Trudy who arrives back at home after a date. Clearly he's the outsider who can't get in. His latest squeeze Bonnie drops him.
Ambitious Peggy has recently turned 30. Of course, the traditionalist in her wants a family. Unfortunately she is clueless how to even identify and then attract the kind of man who will be able to build a loving relationship with her. Her brittleness cuts off the possibility of that.
Megan is a less-talented version of Don. That's her tragic flaw. She flits from coast to coast with a hunger for accomplishment. With her looks and foreign mystique she could settle into a hipster lifestyle with a man much more wealthy than Don. Instead, like Peggy she is chasing a legitimate career. It's Megan who could wind up the next suicide.