F. Scott Fitzgerald. His tragic flaw wasn't booze. After a lot of reading and a lot of thinking I have concluded that it was his yearning to be a Hipster. He seemed to crave being part of the cool crowd. That same lust for hipster branding seems to continue to handicap writing talent.
There are ghostwriters and scriptwriters already middle aged who burden themselves with a hipster persona. It's impossible to have an authentic conversation with them. Because it is they get less business. In addition, as executive communications pros we are supposed to be hovering in the background.
The first thing my late mentor Ted Miller told me when I hung out a shingle in the late 20th century was to learn how to get the hang of a low profile. Yeah, after being a geek in high school and college I was still chasing the cool.
Can a wannabe hipster reinvent the persona? All that takes is a commitment to helping clients be all they can be in all mediums - print, digital, audio, video and in person on their feet. In an era in which best practices for rhetoric keep shifting, that will keep them from being preoccupied with their own hipster branding.