Here I am the owner of a 2010 Chevy Cobalt. As too many know that model has been recalled. GM the parent company is in plenty of trouble, including legal.
But I am among the many customers who have no negative feelings about the Chevy brand. That's because of the service at the level of the individual dealership.
Branding happens one customer encounter at a time. Since I blew into into Tucson, Arizona from the Northeast Corridor the week of April 14th this year, I have had three amazing encounters with the parts and service departments of Watson Chevy, right here in my new hometown.
Trouble seems to happen in threes. Those three happened to me. As a Baby Boomer female I've always been in high angst when it came to my car. That's despite the fact that I can do social media assignments for automotive client Nissan and had worked full time in communications at Chrysler and GM. I walked into both Watson Parts and Certified Service Departments as if I were heading to the gallows.
Doom lifted immediately. The front lines knew exactly what to say and do. And they worked fast. The price was relative peanuts.
In addition, Watson has ordered the part for the recall and I will be swinging by in a few week to have that whatever done. My next car? Of course, another Chevy.