We will get a call from a recruiter asking us to interview for a full time or contract position overseeing social media at a Fortune 500 or major professional services firm. That will mean a ton of money, in addition to stimulating work.
The work is so interesting because of this: Social media is a protean beast, shape-shifting all the time. For instance, who would have thought Millennials would exit Facebook. Incidentally, I have too. Here is my deconstruction of the perils of living in the Happy Valley of virtual hugs and the pile on of photos.
That's a possible scenario for a handful of fortunate ghostwriters. The rest of us are bumping up against the reality that social media has become a commodity. That means playing in that sand box is poorly paid. Unless we are in a management capacity, we are likely doomed to tending to Facebook, etc. at about 10 bucks an hour. LinkedIn remains the only platform which still comes with decent compensation.
What should we do about this? Stop framing skills in social media as a silo. Instead integrate strategic planning and creating content for social media in the bundle of services we provide. My marketing communications pitch, for example, describes both my experience in traditional and in digital mediums. I can prepare content which will be published in Motley Fool as well as on your Facebook fan page. I can also ghostwrite your print or e- book on the latest in gaming Google.
This reality - there's little money in social media as stand-alone - has been a blow to us early adopters. But most of us have absorbed that shock and moved on. Yes, we are back in the money.