I observed him working the group here in Arizona. My question is a business one: How well is that persona playing here outside of hipster locations where Dr. Phil is iconic? Not credentialed in psychology, I have no way of measuring his success in helping his patients change their thought processes and behavior.
My hunch is that if he is consciously mirroring Dr. Phil, he will wind up limiting his success.
Dr. Phil clones are not alone. Constantly I bump into youth who present themelves as the next Mark Zuckerberg. Because they take on that iconoclastic persona they seem to assume they can ignore conventional business practices. For example, they apply for full time and contract jobs in extreme casual, talking hipster and not listening to the interviewer. Their parents worry about their sustained unemployment. They don't.
For my generation of Baby Boomers, it was the Steve Jobs persona. What those channeling Jobs didn't understand is that Jobs learned how to become a shrewd Organization Man. After he was forced out of Apple, he grew up. Had he remained the never coloring within the lines Jobs he probably couldn't have pulled it together to move beyond the Mac.
It's a struggle to figure out the professional persona which brings in business. The challenge is intensified because as the marketplace keeps changing so must that persona. The only constant in that is this: It must be authentic. It can't be grafted on in bits and pieces from celebrity culture.