However, given the diversity in America it could be a liability if he would try for the White House. Blunt and brash might not play well in fly-over country. It's, well, too Jersey. Had Christie been totally strategic about a run for president, he might not have embraced that persona.
Jeb Bush, on the other hand, carefully crafted a branding platform which supports being a chameleon at the right time in the right places. Campaigning to be U.S. president, Bush could present the persona called for. By the time of the televised debates, he would be an old hand at hybrid performances.