During the past few days, blog platform Typepad had been sometimes down, sometimes flickering on and off. Throughout, we who are dependent on Typepad for both business and personal expression have been going to Twitter (@typepad).
On Twitter, we have been getting real-time updates. In addition, tonight on Twitter there is a link to how we can log into our Typepad blogs. That's even though the conventional route is inaccessible.
Smart organizations which need to provide 24/7 fast-response customer serviee should be experimenting with all the channels available. Then they can settle into leveraging those which create the best fix-its with consumers.