The Toby Bloomberg Brand is Digital First.
An early adopter of weblogs, she coached the first generation of us bloggers in what was then the medium. On her own award-winning marketing blog she linked to our blogs. The traffic came. Rapidly she built a career in social media. One of her major accomplishments was an e-book on social media, composed entirely of tweets. Currently she directs social media at Cox.
But unlike too many pioneers in social media, Toby never got so caught up in technology and tactics that she forgot, well, the social part. Yeah, old-fashioned social values like warmth.
There I was checking my Facebook page from the motel in Santa Rose, New Mexico. I am 12 hours from my new home office in Tucson, Arizona.
Up pops a notfication of a gift from Toby. It's a digital gift certificate for $10 of whatever at Starbucks. To get the gift I had to go through a series of clicks. The code to retrieve the goodies at Starbucks is sent to my email.
You bet, I have big plans for the $10. Finally, after recessionary purchasing of private label Great Value coffee at WalMart I will pop for brandname java for my new digs.
Since Toby is also in the south - Georgia - I hope she stops by for cup, often.