Remember when we in communications used to spot a typo in someone else's content and alert them, even though the copy had already been published. We assumed we were doing the right thing. After all a typo was serious. It was irrelevant that there was nothing that could be done about that at the time. That was then.
Now, the ethos of fast digital time has made the typo a venial, not a mortal sin. Many media outlets laugh off the Spelling Police who find it their duty to call attention to that kind of transgression. After all, it affects our brand.
Or does it. Last night, after an 18-hour day, I dashed off an email to a team of two prospects for my services. No, I shouldn't have dashed off an email to a team of two prospects for my sevices. What I should have done is take the time to proofread it before pressing "send." I didn't. Instead I jumped into bed. I had to be fresh for today to conduct a short interview for an article I am writing in the financial services industry.
This morning, horrors, I noted the typo. I sent a "retraction" to the team of two. Lesson learned: Even in fast wired time, we have to take the time. My penance is 15 minutes of self doubt. If I make it a habit to proofread even email I will be able to sin no more, at least in transgressions against conventional spelling standards.