Organizations and individuals want the service, not the relationship. Hold the personality and the small talk. That's been going on for a while. But now, I would call this era "post-relationship." Even in the very personal service of creating speeches for executives, clients don't want us in their face. Often they have a middleman project director to coordinate our input with their needs. They demand we whip up the Law of Attraction without intimate contact with them.
Yet, I was in high angst about my executive communications boutique when I relocated from the Manhattan Metro area to the Southwest. Yes, I was tired of the Polar Vortexes, high property taxes and popping for Metro North, even off-peak, fare when pitching to a client. Therefore, it has been a shock that my business interests on the East Coast have proceeded seamlessly. The work comes in. The compensation is New York level. The clients are sophisticated. And there's no expectation that I will show up in person in midtown or downtown Manhattan. That's impossible. And that's that.
Am I missing out on some business by being in Tucson, Arizona? Probably. But I missed out on some business while I was based in pricey Connecticut because I was a Baby Boomer. The clients preferred hipster ghostwriters and speechwriters. Obviously, I wasn't that. Nor, I got it after experimenting, could I become that.
The fear of relocating to a less pressured, more affordable lifestyle might have become an anachronism for most writers. Sure, if I am a screenwriter then I should be on the Coasts. But an executive communications pro, with special expertise in business and academia, can thrive anywhere. Arizona was my third choice. My first two were Spain and Ecuador. I parachuted into the Southwestern U.S. because the whole enchilada was more doable.