Agents, publishers and even seasoned ghostwriters like myself know the strategies and tactics for creating a book which will sell. In putting together their book (I won't mention the title which will only give it more google juice) Lance Dodes and Zahary Dodes tried to make a lot of the right moves.
At that top of the list is that they maintain a controversial stance. In this case it's the whole essence of 12-step program Alcoholics Anonymous. Here is their article summarizing four of the supposed myths embedded in the AA program.
But their tone - dogmatic and smug - might make all the constituencies who might buy the book not. Those range from recovery experts to addicts. That's because those in the loop know that so little is known about addiction. Science is struggling to identify what triggers it and how to successfully arrest the disease.
AA, like all manmade institutions, is not perfect. In fact, its structure and 12 traditions were created to reduce the danger of the dark side of people. Members freely admit that the success rate of getting sober and staying sober is relatively low. But it is effective for some. Given that alcoholism is a fatal disease, that's good enough incentive for those it is helping to stick with the program, despite its flaws. Also, there is no dogmatism, only suggestions. The meme is: Take what you want, leave the rest.
We could all write a rant, package it as a book, about what organizations didn't sit right with us. So? Man is a social animal. We will continue joining organizations which seem to be useful to us at the time. Buddhism taught me mindfulness. During the process some of its leadership rubbed me the wrong way. So? It served its purpose. Let others try it out to get what they want or need. There's no need for me to publish a book on the myths of Buddhism.