Before there were racy like Cosmo and experimental like Lear's (for the mature woman), there was Ladies' Home Journal. For 131 years it was there, guiding those striving to be middle class (like my mom) how to arrange their space and lives.
Now, as Michael Sabastian reports in Ad Age, July will be its final monthly edition. The problem has been the lack of advertising. According to the Media Indutry Newsletter, this year ad page declined 23%. That plunge follows decreases in the previous few years. Laid off will be 35 human beings, adding to the glut in the marketplace of media types. Here is the Ad Age coverage.
This hurts me personally. When I was stranded in central Pennsylvania when the state senator Jim Kelley (now a judge) cut me loose, I started to write. The seven sisters, including Ladies' Home Journal, published my articles. Those ranged from the growing number of females enrolling in Barnum's Clown College in Florida to how to lobby elected officials.
When they rejected, such as my early fiction, they sent along encouraging notes. Here is the video trailer for the novel "The Fat Guy From Greenwich" I finally published Download Linktovideotrailerfornovel. Those men and women were part of a world which cared about the publication as well as the development of new talent.
The stack of publication clips helped get me hired in public relations at the University of Pittsburgh. I kept writing and they kept publishing my work. Soon enough I was in the big time at Chevron. I was both blessed and lucky.
Those 35 are invited to complimentary coaching from me on how to put themselves out there in a brutal marketplace. I lecture on the subject. My talk at the New York State Bar Assocation had been published in Vital Speeches of the Day Download NYSBAtalkinVITALSPEECHESOFDAY. They can reach me here in Tucson, Arizona at firstname.lastname@example.org.