What voice or persona do you need to create in the written material you put out there? In the first part of Be Your Own Ghostwriter, you learned that, no, you can't just be yourself. Writing is an artificial medium civilization created centuries ago. Here is that first lesson.
In this tutorial, you find out how to test out the voice.
Suppose you decide to adopt the persona of the seasoned executive who has seen managerial fads come and go. You have developed a golden gut for identifying trends which could be useful. The challenge is how not to come across as jaded and not truly open.
Here are ways to road test that voice.
Put it out there first in oral conversations. Right there you can read facial expressions and body language. Soon enough you will have a ton of data to examine.
Choose low stake communications for experimentation. Configure X number of email blasts targeted at a new market segment with that tone and Y number with a different tone. Study results. Keep fiddling. Often there's no response to either. Go back to the drawing board.
Study other models. There is so much material out there. Analyze what seems to get your attention, both positively and negatively. Graft on to your persona what you see as possibly effective for you.
Never settle in. Just like styles change in the fashion of clothing, styles change in communications. Often we have to do finetuning. For example, to get attention we may need to start out our written material more provocatively. To keep attention, our sentences have to be shorter.
Include graphics. Attention spans are short. Dense prose drives people away. Graphics takes many forms, from stock photos downloaded via Bing to charts that can be constructed with Microsoft Office to Infographics which you can get software to produce.
In the next DIY you will learn how to start out on your written material.