Baby Boomers and even many from Generation X frequently opt to see a fresh interpretation of one of Shakespeare's dramas. Yeah, we will even pony up the cost of the ticket. And, we will talk about that with family and friends.
Yes, Shakespeare is important to us. Proof of that is the book by James Shapiro "Shakepeare in America: An Anthology From the Revolution to Now." Here is an analysis of that in The New York Times by William Grimes.
However, reverence for Shakespeare might become indifference. This is a digital era, dominated by Millennials. Digitalization provides a lot of activities which compete for our attention. Catching the latest version of "King Lear" might not rank high among them.
In addition, in my conversations with Millennial clients, I discovered that generation does not hold the classics, ranging from Shakespeare's plays to F. Scott Fitzgerald's "The Great Gatsby," as important to their lives. Some took one Humanities course in college and that was that.
In my writing for clients I no longer include allusions to Shakespeare. Instead I would cite pop culture such as "Breaking Bad" or "Downton Abbey." Only in writing for my own byline do I indulge - and yes that term is apt - in references to the bard of Avon.