Millennial startups don't remember the rightsizing of Corporate America. One day there we were sitting pretty earning near six figures with great benefits. The next we were shocked to be in outplacement, being educated about COBRA. Already middle-aged, we knew the corporate employee path was over. Many of us hung out shingles. Soon enough we found out through word of mouth that our new best friend was Staples.
Earnest clerks at Staples guided us through the agony of what business stationary to purchase and did we really need official office furniture, at least right then. Currently, I swing by my neighborhood Staples in Hamden, Connecticut for everything I need in tech. The Easy Tech staff are just as earnest helping fix the whatevers which stop my PC dead. The service contract and virus protection I invested in have had a terrific ROI.
Now Staples is struggling against the Amazon Effect, as well as the low prices for office supplies at discounters such as Wal-Mart. As Tech Crunch reports, it is closing more than 200 stores and its strategy is for more online purchasing. That already accounts for about half its sales. Here is that coverage.
But even though the office market is growing, both in large and small businesses, Staples will continue to have a hard time surviving. My advice is to migrate to more services such as Easy Tech, with stores open 24 hours, and to have supplies ordered online available for pick-up at brick and mortar.
Not only do Millennials pull all-nighters. Baby Boomers like myself have to do the same to maintain my businesses across time zones and tough deadlines. Yes, PCs break down during the night.
Since May 2013, Staples has been my best friend for tech everything. My business needs it to stay in business.