It's intuitive. Those of us in communications got it that those framing whatever in terms of "healing" were limiting the reach of their message. After being bashed as individual human beings and an economy since 9/11, we are plum weary of being told to heal, how to do that and our responsibility for helping others do it. Also, face it, dynamic leaders such as JFK didn't talk about healing. Their meme was building.
The healing space is easy to get stuck in. And, indeed many who have become comfortable with that terminology are indeed stuck. The response to them ranges from glaze-over to flight.
Instead of healing, frame conversations with messages of resilience. We can see the world in terms of poor wounded me, I have been through so much or what a trooper I am, making it through all that.