Self promoters are known as just that: Self promoters. Instead the way to become contagious is to have others promote you. That's a Machiavellian maneuver we Baby Boomers know well. And Millennials, busy bees with their Selfies, might not understand.
Third-party endorsements, whether they be for a toothpaste or for you the middle manager in supply chain management, pack more heat than advertising and other forms of self promotion. So, you want to get those third parties speaking well of you.
One way to do that is to make it your business to speak well of them. That will get back to them and they will begin singing your praises. After all, you certainly have the insight to note their outstanding qualities.
Another way is to create networks of mutual cooperation. The arrangement is that each of you will speak well of each other in specific contexts. Pete has the ears of the executives in IT and you have the ears of those in marketing. Those executives in the various functions frequently meet together. You name is bound to come up. And it is bound to have an aura.
A third way is to be humble. Look at how contagious Pope Francis is, thanks partly to his humility. If you are not tooting your horn but doing a bang-up job, people will rush in that dead space to give you the recognition they feel you deserve.
Can you self promote through publishing articles for your byline and delivering speeches? Sure. But make sure others gush about all that. You remain, yes, humble.