That hybrid of plain-speaking and New Jersey crude was resonating with voters, GOP power brokers like Nancy Reagan and the media. It was our business to evaluate it for our clients, both politicos and business leaders.
Now that Christie's hold, at least the positive one, on the state and national conversation seems over (here's a bit from Politico) we ghostwriters are in the process of speculating what will be the emerging form of rhetoric for influentials.
What seems to be getting the right kinds of attention is optimism, with a trailer of common sense caution. It's all ears for Hillary Clinton, Pope Francis, Jeb Bush and Betty White. We even like them and wouldn't mind sitting next to them on a transatlantic flight.
The underlying message they are transmitting is: Experience. And that seems to be a softening force. Not cock-sure of themselves, as Christie had been, they sound like they are even open to listening to us. We assume they are keeping up with what we tweet, blog and put on Facebook, if they friend us there.
In addition, they are classy. We could be returning to an era of manners. My bet is that more couples will treat themselves to elegant dining this Valentine's Day. Jeans may become an anachronism. "Casual attire" in the workplace may come to include a deep sense of fashion. Conversations will strive to include grace, wit and no profanity.
We visited the Christie kind of rhetoric, were fascinated and now have moved on. Just another fad.