Online news sites are everywhere. Yet, more are coming.
Cruise craigslist and you will see help-wanted for "news junkies" who will mostly curate news for this startup or that startup. The founders probably assume they can differentiate themselves from the rest. For example, in your cover letter responding to this need for news junkies you have to indicate what annoys you about current online news sites.
If only the founders had some imagination, instead of trying to be the next Gawker or Business Insider. Then they might have launched a new entry in the sharing economy. That could be matching the dogless who want to reduce stress with dogs to pet and walk, on an as-need-basis, to manage that stress.