During the GoDaddy Superbowl commercial Gwen Davis quit her job. Here you can see that again since you've probably already viewed it with 100,000 million others.
Davis is following the American Dream of owning her own business. In her case it will be making puppets. And there will be plenty of cheering her on. After all, startups are sexy. But the reality is that most fail. Entrepreneurs who do succeed the first time tend to fail the second. There is considerable research going on as to why there is so much failure. However, nothing big has been discovered to transcribe into bullet-proof formulas for making a startup reach the breakeven point and go on to real profitability.
In six months, the media should check in and ask Davis about her profit and loss statement thus far.