Today is a national holiday: President's Day. Today I accepted three emergency assignments. Cheerfully.
Somehow I have managed to reconfigure my executive communications boutique into a well-known ER for whatever. And that strategy has been the most effective in restoring revenues to their pre-Great Recession levels. I have even swung by a financial planner to set up a SEP IRA to shield me from some taxes.
It's funny. Several years ago many of us in executive communications saw it as an insult if we were treated as an ER. After all, we were premium brands that should be treated with respect. Premium brands shouldn't be expected to have to pull all-nighters and perhaps, now and then, serial ones.
Then planning became obsolete. Leadership was trained to be ready to toss Plan A and move opportunistically to Plans B, C and D. Emergencies morphed into the new normal. The trick was and is: Can we still produce quality work under such time constraints, especially if we are handling multiple projects simultaneously.
That's where taking good care of ourselves comes in. Meditation is daily. Weekly I drive an hour to the ocean in Westerly, Rhode Island to walk and listen to the waves. I adopted a very low profile which conserves energy. And my adopted animal companion Lee K. insists I take breaks and have his play dates with other dogs in the complex.