A headline in Tech Crunch reads, "Snapshot Hires Googler, 'Pisses Off' His Googler Friends." Here is that article by Alexia Tsotsis. Use of that phrase "pisses off" is very very tame, of course, for digital media. Gawker regularly uses the "F" word.
At one time there was a clear line between the kinds of language used in private conversations and those used in public or published ones. Private was considered "off the record." We knew public discourse was "on the record" so we Baby Boomers and even members of Generation X filtered our word choice for what would appear in the media through what were the accepted guidelines for good taste.
Currently, the line has blurred. Not everyone is comfortable with that. We liked the separation of private and public. It was fun playing parts in both worlds. And we earned lucrative fees advising our executive communications clients on best rhetorical practices.
The interesting thing is that those of us who maintain clear boundaries in discourse are able to gain access to the plum assignments. Those include ghostwriting and speechwriting for financially sound established organizations. By our rhetoric they know that we know what's appropriate in most circles.
What will happen to those in the media who ignore boundaries? There will always be a place for rhetorical disruptors. But how much space depends on what society decides should be the norm in conversations. Should society return to more formality, as in "Downton Abbey," many of the writers playing fast and loose with language could find themselves unmarketable. Old-fashioned could become the new fashion.