Then the Revolution can reach people who normally wouldn't take to activism. Jessica Seinfeld, Jerry's wife, took a photo of her Uber bill and let the world see the results of its Price Surge policy. The media, such as influential Bloomberg Business Week, took note of that.
The Silicon Valley brand, once representing everything that was good, has become tarnished. Soon enough that could hit tech folks in the pocket. There was a time when the computer crowd called the shots in selling to Corporate America. Deers in the headlight, business executives bought whatever was pitched. That wound up with a bunch of systems which couldn't be integrated and new versions of tech that really weren't needed. Corporate America pushed back. It became very discerning about what it purchased. The computer industry faced hard times. IBM even pushed out its head John Akers.
The same kind of pushback is happening toward Silicon Valley. Sure there are those who want the latest smartphone and gadget. But the rest of us realize we can get along just fine with what we got. In addition, many of us have been burned doing assignments for high-tech entrepreneurs. Not only did they have the social skills of a feral. They didn't really understand business.
Is the Spring Uprising about Brand Silicon Valley coming in April? Or are the leaders shrewd enough to massage their persona and create better business practices? Meanwhile Uber seems destined for the scrap heap. My heart and pocketbook are with a pink mustache.