Brand Recovery had been increasing in value, until the perfect storm (pun intended) of currency problems in emerging markets, frigid cold/snow throughout much of the nation, decline in the manufacturing sector, plunging stock market and now the disappointing jobs report. The fear is returning - internationally, nationally and locally. Here in central Connecticut we gawk at the shuttered Staples store, which used to be an anchor in the North Haven shopping plaza.
According to ADP and Moody's Analytics in January 175,000 jobs were created. The Wall Street Journal reports, "Economists surveyed by Dow Jones Newswires expected ADP to report a January increase of 189,000 jobs." The Bureau of Labor Statistics will release its own job numbers later. Here is that WSJ coverage (sub. req.)
So much for Brand Recovery. The reality on the playing field is that many of us who have learned to play the new game are doing better than we had been. For example, law firm Quinn Emanuel which reconfigured itself as lean had double-digit gross revenue increases. It could even afford the gesture (which got it plenty of great media coverage) of paying associates expenses up to $2,000 to do their work away from the office for a week. The objective was to enhance creative strategic thinking.
After a good 2013 in terms of gross revenues and the acquisition of brandname clients, I had a slow January. But things have been picking up this month. I sense that those who assign me work have absorbed the bad weather as what has to be coped with. I changed my whole game, including an internal paradigm shift in attitude, three years ago. That changed everything.