Bill De Blasio, mayor of New York City, is not a pioneer in leveraging the medium of television in a clever and effective way. That trail was blazed by Bill Clinton in his first presidential campaign.
Americans paid attention when Clinton appeared on the late night talk shows, playing his sax. Being a television star gave him more control on attention management. For example, he distracted voters from his sexual antics.
Already de Blasio has been on 'Today," "The Daily Show with Jon Stewart," and "All in with Chris Hayes." Next, reports the New York Post, he will have a cameo role on "The Good Wife." That will be March 16. Here is that coverage from the Post.
However, cameo roles on "The Good Wife" don't always pan out. When Lou Dobbs, after dabbling in politics intended to return to television, was on the show as himself nothing really happened. His new Fox program never took off and who remembers the dominant personality he had been in business news.
Like Dobbs, de Blasio will play himself. He risks a backlash from voters, media and thought leaders who might frame his television activities as Selfie stuff. They might demand he go back to being mayor, full-time. With his protean personality Clinton could pull off lots of things less talented or experienced politicos can't. In essence, Clinton is a persona genius.