The factory which creates high-traffic web content - Gawker - uses plenty of industrial-strength profanity. Today, one headline reads "Relationship Tip: Write an Essay About Your Ugly, Unfu_____able Husband." Here you can read the piece.
Gawker owner Nick Denton knows exactly what he is doing. Those four-letter words have become standard slang across generations. And, the corporate spies tell me that the higher you are in the food chain, the more swearing you are expected to do.
For all these reasons, you can stand out in public speaking, including informal conversations as you belly up at the bar and watch the SuperBowl, and in written discourse if you swear off swearing. It differentiates you from the herd. The unexpected side effect is that, without the stream of profanity, you come across as calm. And calm means you are capable of listening. That changes your whole persona.
Sure, there are those A-listers who don't have to listen. But they are a minority. The rest of us have to earn a living selling whatever. That could be an idea, cause, gadget, warranty on the laptop, ghostwriting service or Fancy Feast cat food.
The most successful salespeople in our society are those who listen. At the top of the list is Bill Clinton. And remember when his spouse Hillary was elected to the U.S. Senate she first went on a listening tour. In "Philomena," it's when the arrogant former press guy begins to listen to that chatty old lady that he finds emotional salvation - and a professional comeback.
The bottom line is this: When we are busy showing off all the bad words we know we have turned inward. That's assigning ourselves to a lousy sales territory.