TECH CRUNCH has joined the media conga line documenting that teens in developed economies have lost their obsession with Facebook and are currently addicted to SnapChat and Twitter. But overall use of Facebok is still high. That's because we Baby Boomers have settled in. Here is that article.
Advertisers can make a bundle pitching to us. But they have to do it right. That is, the right tone for services and products we want. Take, for instance, a mini online course in coding. For a small investment of money and time we could find out if we have the ability to acquire this skill which is in demand. Even the help-wanteds for content-providers like myself are indicating light coding is a plus, or even a requirement.
Another service some of us Baby Boomers would be interested in is estate planning for our animal companions. You bet, we worry what will happen to them when we die. On Facebook I just found out that a former college classmate (Class of '67) had just lost her husband. It really is happening: We are dying.
But, marketers may continue to be arrogant and ignore our demographic. Instead, they are chasing the cool kids, who won't be caught, at least not for long. Just consider how they lost interest in Facebook.