The commentary was eloquent - and over fast. Our generation of Baby Boomers has evolved from treating death as a taboo topic to welcoming inspecting it - briefly. You bet, it's become one of those in and out subjects. As classmate Dr. Kathleen Huebner put it, it would be nice to now hear about the birth of someone's baby.
Perhaps "All Is Lost" wasn't nominated for any Oscars because death was one possible ending. After seeing the narrator, played by Robert Redford, through all his survival tactics some of us might be irked if he doesn't provide us with a happy ending.
So, how do we guide our clients to position and package death? The most appropriate tone, now that Americans have been through such tough times, is matter-of-fact. Death is a reality.
The rest depends on what kind of action clients want for listeners, viewers and readers.
If it's to buy life insurance, then the sales tactic is creating an image of the family after the person is gone. That visualization should be financially and emotionally secure folks going about their lives.
If it's to pre-order cremation services, the emphasis is on convenience, not being a burden to anyone else, and competitive pricing.
If it's to prepare a person spiritually for the inevitable passage then it's useful to frame that in the notion of constant change. Yes, there's the transition from one state of being to another. Eastern schools of philosophy do that well.
Meanwhile, attending funerals remains a powerful networking tool. The book "This Town" depicts that process brilliantly. On Facebook, Karen Cordaro announced that Thomas' is next week.