If I wanted to have become the latter, I would have gone to journalism school, served out internships to learn the standards and how-to of journalism and gotten a job at a newspaper or magazine. See, I am a Baby Boomer and that's how journalism was done then.
How it's done now is not of interest to me or probably many other bloggers. It's also not on our radar screen that the field is a downsizing one. Wat consumes us is the demands of attracting and growing an audience for this medium: blogging. Millennials might not be embracing this long form but that trend is irrelevant for those of us who have been achieving our goals through blogging. The medium is what we get out of it.
And things just got better for us bloggers. In a case in which the underlying complaint was defamation, the 9th Circuit Court of Appeals made an unanimous ruling that the defendant - a blogger - enjoyed the same First Amendment protections of journalists. Those rights were defined in the 1974 U.S. Supreme Court decision in "Gertz v Robert Welch, Inc.
That meant that the jury had to find that she - Crystal Cox - had intended malice or had been negligent. That was not part of the jury instruction in the previous trial in district court. Therefore, the verdict for the plaintiff for that trial was tossed and the the 9th Circuit ordered a new trial. Here is a copy of that ruling. Here is the coverage by Fox News.
Blogging is a protean medium. We can configure it into whatever serves our objectives. That open-endedness is the platform on which bloggers like Michael Arrington of Tech Crunch have become brandnames in communications and had changed how readers consumed information.