Blizzard. The media don't even need that term to get attention for the storm which might hit here in the northeast Thursday. Enough would even have been the generic term "weather." Here is one bit of coverage of what might or might happen late this week.
We have to wonder if the obsession with news about the weather - past, present, future - is part of mankind's hard-wiring or a phenomenon commercially created by media outlets? Sure, back when we were farmers we better be concerned with predictions about weather. However, a growing number of us are telecommuters who don't even have to step out of our home offices to earn our living. No, I don't have to run up and stock up on bread and milk in case of the blizzard. My apartment complex has plenty of vending machines.
My happiest memories are of those times when my circle of friends (now we call that "networks") and I were oblivious to the weather. For instance, in graduate school in frozen Michigan, we never changed our mood or plans, even in blizzards. We went on teaching Freshman Composition and walking miles (few had cars or even bicycles) to have fun at parties. As a young adult trying to put together a writing career in equally frozen western Pennsylvania I covered whatever whenever. When blogging was new I made it to the court house in Providence, Rhode Island for the lead paint public nuisance four-month trial, whenever.
Does a weather mindset set in when we are unable to create our own sense of excitement about our lives? At that time we are vulnerable to manipulation by the media, aren't we? Then the Weather Channel becomes hot stuff.