"We fundraise in cost-efficient ways so that only a small part of our budget is spent on administration and the lion's share goes to placing homeless animals in new homes."
"On just about every Saturday, when the big box stores are crowded, you will be approached by our two volunteers and a dog which needs a home. You will be asked to buy something in the store to help us continue our mission of placing homeless cats, dogs, rabbits, and birds with just the right pet parents. It could be a can of Fancy Feast or bleach to clean the cages. Yes, we hand you a list. Prominent is also a donation bucket. For every dollar you contribute, 93% goes to the care of the animals. Not administration."
Which pitch will generate results - that is, bring in money?
The same principle of SHOW! Don't Tell applies in how you pitch to clients, prospects, the board of directors, and potential employers. And not only in on-our-feet in public speaking. SHOW! is the only way to approach blogging, cover letters, direct mail, and even resumes.
You might think of that process of SHOW! as neural hacking. We bypass the sensory overload and penetrate minds and hearts.