" ... starting in adolescence, brain wiring starts to differ in men and women." Findings from a University of Pennsylvania study published in PROCEEDINGS OF THE NATIONAL ACADEMY, discussed by Elizabeth Bernstein in THE WALL STREET JOURNAL. Here is the article (sub. req.)
Those of us researching and creating scripts for speeches and materials for selling have to factor in the gender of the audience. According to the research, men's brains are wired for more linear thinking. Women's for being able to absorb multiple topics, simultaneously.
Therefore, for a primarily male target market we present information is a plodding way. For females we can introduce several points in unison. For a mixed audience, we balance both approaches.
The findings explain a lot. Over-educated, I tend to be lockstop analytical in pitching to a prospect on paper or in person. I guess it should be no surprise that I have had more sales with men than with women.