It was in NEW YORK Magazine that we Baby Boomers read about ourselves.
NEW YORK gave us cover stories on how we were the Me Generation and that those of us who hadn't gotten married by the time we were finished with college or graduate school probably wouldn't ever. Sure, it caught up with the times and took on the protective coloring of the Millennials. But, like NEWSWEEK and TIME, it still has been rooted in another era.
Millennials' first reads probably are GAWKER, TECH CRUNCH, and BUSINESS INSIDER. And Millennials rarely purchase or subscribe to print. So, it was inevitable that NEW YORK decided that it could no longer remain a weekly. Starting in the first quarter of 2014, the print version will be out every two weeks. It has been losing money. Here is that story in the NEW YORK POST.
One wonders, though, if its time is over. Will the NEW YORK brand come to no longer exist?