In 21st century capitalism we are programmed to be hypervigilant about possible opportunity and extremely scared that it will be snatched away by whoever or whatever. So, damn it, don't wait. But, just waiting might be the most effective way to conduct much of our business.
There is probably no need to remind you of the Marshmallow Experiment conducted by Stanford University in the 1960s and 1970s. Those young children who could force themselves to delay eating the goodies were found to be more successful later in life. Here is a run down of that study.
Against my instincts, I have been waiting. The results have been amazing. For example, the co-authors of the book I am ghostwriting hadn't gotten back to me. I waited. Then I sent a short email stating that I would not move along to the next chapter until I heard from them. I waited. A week went by and angst went into high gear. I wanted to know where I stood. Were they ditching the book? Were they unhappy with the content? Had they lost faith in me?
But I continued to wait. Today I received a short note from one saying they were at the last phase of selling a business and then would be getting back to me on the book.
Imagine if I hadn't waited? I would have come across as the insecure mess I had become. No longer would I be dealing with them from a position of strength.