Jesus Christ introduced his "idea" about love, compassion and forgiveness by being an itinerant evangelist. Along the way, he increased his distribution system for this thinking through 12 apostles. But the selling job was essentially done on foot.
Today, those kinds of Idea Entrepreneurs have what consultant John Butman calls that "Ideaplex" to promote their radical thinking. In his book "Breaking Out," Butman includes in the Ideaplex TED, Twitter, NPR, YouTube and online learning. Here you can read about the book on what I consider also part of the Ideaplex - Amazon.com.
Among the more recent Idea Entrepreneurs has been Jack Welch who blew up the paternalistic concept of the American Corporation. Essentially he made the full time job an anachronism.
With his online no-frills news operation, Matt Drudge broke the Monica Lewinsky story. Instead of operating out of a building on midtown Manhattan, he did the news publishing from his cramped apartment.
Now we have Idea Entrepreneur Pope Francis who re-introduces charity toward all. His iconic line is "Who am I to judge." Singlehandedly he can soften capitalism. My hunch is that he will be at TED.
The challenge inside the Ideaplex is to position, package, roll out and reinforce thought leadership effectively. Those who pull this off become president of the U.S., sell their professional services and make killings on products made with 3-D Printing. That's where there is surging demand for the talent and skills of us ghostwriters and speechwriters. Idea Entrepreneurs, not the Establishment, are coming to us. And, unlike the old days when we were order-takers, we provide guidance on messaging.
On a commercial note, our branding in Executive Communications is being enhanced by the number and kinds of Idea Entrepreneurs we have as clients. That's where the action is.