Around the world, at least in developed economies, "normal" people have discovered what drunks always knew: Drinking to excess is fun, eliminates stress for a bit, and is something to look forward to doing.
What they don't know - and also drunks are in denial about - is that binge drinking can get out of hand. Also one incident of it can land you in the hospital or on the road impaired. Here is that coverage in THE ECONOMIST.
In response, policy makers are searching for ways to prevent binge drinking. An experiment in Scotland is to raise the price of a unit of alcohol. That, it's hoped, will make it unaffordable to youth.
But, as we have found out with tobacco, sin taxes haven't deterred a large number of people who continue to smoke, despite the cost. Instead of playing with prices, policy makers might look at the values of the society which "drive people to drink." Twelve-step programs end problem drinking through bringing about internal paradigm shifts in how the boozer sees the world. Stopping hazardous drinking is an inside job.