Corporations like Dale Carnegie training because it does change behavior. And not only in transforming inept public speakers into presenters with presence. Those leaders and employees also get the hang of giving Machiavellian bear hugs that are suited for American culture. From his own early adversity, Carnegie developed bullet-proof ways to persuade. Those methods range from taking a sincere interest in the people you need to influence to doing what it takes to make them feel important, without its coming across as manipulative.
The new book "Self-Help Messiah" by Steven Watts captures the essence of the Carnegie total system as well as the human being who produced it, over time. Here you can read more about that book on Amazon.com.
From the get-go, the odds were against Carnegie's making it at all, never mind making it as big as he did. His midwestern farming family couldn't eke out a living and were in debt. Although they were ambitious for their two sons and moved in order to be near the free college, the kids got plenty scarred showing up for their education in ill-fitting home-made clothes which had been worn and washed too many times. Along the way, of course, he was doomed to be naive about what lines of work to choose, as well as the right woman to marry.
Yet, he did succeed. That's because he observed what was effective in America, be it selling meat or yourself to a lover. Then, through trial and error teaching at the YMCA, he put together how to teach those principles to other strivers. As long as they stuck to the rules, they were going to do well. And they did. Word of mouth about the Carnegie method spread, helped along by his books. The first was "How To Win Friends and Influence People."
I invested in several Carnegie courses and even served as a graduate assistant. I was thrilled with the results. My only beef is that the powers that be behind the brand aren't doing enough to align it with what Millennials perceive to be authentic human interaction. That's unfortunate. Through the training, more Millennials would get jobs, be able to move out of their parents' homes, and buy their own property. All that would boost GDP growth beyond the Q3's 4.1%.