Amidst the shifting landscape in media, the print NEW HAVEN CONNECTICUT ADVOCATE couldn't manage to survive. Begun in 1975 as an alternate weekly, it took on issues in an edgy way. As of today, it is dead. Here is the coverage on how it has been rebranded by corporate parent Tribune Company as CT NOW.
This casts a pall over the future of all print alt-weeklies.
For our clients who want to reach that offbeat market segment, this is another media option which could vanish. It is no surprise that those in communications who are media representatives are as highly compensated as many associates in BigLaw. For example, for a quote to handle a book publicity project, one freelancer said her hourly was $275 and she didn't take assignments under $5,000.
For journalists with a distinct voice, this is another door closing. CT NOW is be more middle of the road in tone and topics covered.