Sure, prospective employers and organizations hiring us for contract assignments still request samples.
But, you might have noticed that more and more often they don't. Instead they go straight to search engines or ask the URLs for our blogs. Yes, our blogs have transmuted into our online portfolios. And we can multiple their impact exponentially by linking the content of each post to a Tweet.
In addition, when companies and individuals are hunting for a writer, they frequently go straight to the web. They key in terms like "ghostwriter - New Haven, Connecticut" or "Executive Communications - Corporate." Because they do that, two of my recent assignments came my way, without my having to respond to a help-wanted. Closing the deal was easier. That's because they already liked what they had found on search engines about my approach and styles of writing.
So, yes, as New Year's Eve approaches make a resolution to start a blog or to put more creativity into the blog you already have. The payoff is continuous. This is a low-cost way to enhance our professional opportunities.