Marketers sure don't welcome Baby Boomers as a useful demographic. But they have gone wild over our medium: television. Programming like "The Good Wife," "Downton Abbey," and "Breaking Bad" dominate the national conversation. On this blog I get more traffic on them, including retweets, than I do for films.
In Octobober, Nielson announced that it had created Twitter TV Ratings. Based on Twitter conversations, Nielson would measure the reach of specific television shows. For example, "Breaking Bad" had greater reach but fewer viewers than "The Big Bang Theory." The tale of Walter White received more tweets. Here you can read an analysis of that trend in the CHRISTIAN SCIENCE MONITOR.
The edge we Baby Boomers have in this conversation is that we grew up with TV. We are TV natives. My blogging on "Without a Trace" made it into a book in Australia about the series. My one post about Will Gardner's six-month suspension from law for dipping into a client account on "The Good Wife" still attracts heavy traffic. Yes, TV is wired into my Baby Boomer DNA.