So, a fruit basket at Christmas doesn't do it. Wine isn't much better unless it's their absolute favorite and not easy to find. Also, this opportunity to enter their minds and hearts doesn't have to be reserved for Christmas. All holidays are amazing openings to send a special message.
Four years ago I bumped into the reality that care and creativity in gift gifting can be a relationship tipping point. For too long I had been sending a pscyhotherapist client a gift card to Barnes & Noble. Not bad since she loved books. But never a homerun.
Then it dawned on me how important her children clients were to her. She strugged to come up with innovative ways to break through. I looked for large-size puppets with unusual facial expressions. Not menacing. Rather enigmatic. I packaged those up, schlepped to the postal service, and paid the freight. Everything changed in our relationship. She got it that I really was thinking of her business and her.
About a year ago I stretched this opportunity beyond the Christmas season. In many ways, Halloween is the new Christmas. This year I received assignments from two clients I hadn't heard from for a while. Along with Halloween card I enclosed spooky gifts.
Sure, this is a lot of work. And that's just the point. Clients know that. It's odd that more hustlers out there don't. They frame holidays as a time off work. Actually it's the time to get to work on bringing professional relationships to the next level.