Everything changes. In the 1980s, we were all writing for Corporate America and about globalization. Then we were writing for the dot.coms and about the web. More recently the money-maker for writers was technology, ranging from gadgets to the cloud. Now, where more of my assignments are coming from is education, defined in its broadest sense.
That includes, as BLOOMBERG BUSINESS WEEK points out, children's learning obstacles in the classroom. Here you can read that article. This past weekend I had a rush job from Canada for a white paper on dealing with disruptions in elementary school. I never expected that source of business, which I derived six years ago, to become an ongoing and growing client.
The issue of education, in terms of new business for us writers, extends into infinity. For example, there is the need for professionals to learn second languages. What immediately rears its head in that, for example, is adult angst about looking foolish attempting to speak Mandarin. The technology of SMART Whiteboard addresses that problem. Here is a briefing paper on how.
There are also all the developments in online education. For-profit schools started that movement. Now Harvard Business School has joined it. Organizations have to produce material on what they are doing in the online niche.
Sure, there is a glut of writers. But if we follow where demand is and will be we have plenty of assignments. The new game is not about, as cartoonist Scott Adams hammers, following our passion. My passion is animal companions. Though loving and cute, they don't produce a lot of income, including for veternarians. Instead of doing what we like we writers have to flip the switch. We have to embrace demand patterns. And they keep shifting.