Influence trumps wealth. That's exactly why the rich flock to brandname public relations firms to create or enhance their platforms for messaging and personal and professional recognition. In a world of downsizing industries such as law, public relations is booming.
Twitter has emerged as the tool for influence. Its planned IPO might be distracting from that as equities and regulatory experts fret about many of the details.
Although my three award-winning syndicated blogs have a lot of google juice, my tweets are getting the attention. That's especially through re-tweets. Those behind the "Salinger" film re-tweeted my tweet on the movie. The same applies to my tweets on everything from commentary about business issues on Motley Fool to analysis of Ronan Farrow's public relations outreach.
Everything changes. Twitter could become yesterday. But today it's the way to get messages, products and services, and people out there.