There was a time when we ghostwriters and speechwriters felt compelled to align with brandnames, both organizations and individuals. We were convinced that having those names listed as clients and samples of the work we did for them in our portfolio was necessary. And maybe it was then.
Now, what gets us the well-paying full-time job or the lucrative assignment is our knowledge base and the samples to prove it. I could be ghostwriting for the head of a major investment bank. But I won't get to even write blog posts on cloud computing unless I can prove that I have a background in the subject and two to five samples.
Therefore the new strategy is to chase experience or grab it if it falls in our lap. What fell into my lap was ghostwriting articles on teaching business English as a second language. The client liked what I did and we have been a team for about six years. Recently, that experience was what nailed down the deal to do extensive work for a language organization. The compensation is better than average. No big names ever got mentioned. That's because there were no big names.