A college friend posts on Facebook her analysis of the article in SCIENTIFIC AMERICA on comprehension rate for paper v digial learning. Another college friend comments how impressed she is that the other friend reads SA.
Executives leave THE ECONOMIST on their office coffee tables. And some even have THE WALL STREET JOURNAL delivered to their locations. My neighbors have noticed that BLOOMBERG BUSINESS WEEK arrives outside my apartment door. And, who can get away with not reading TECH CRUNCH and POLITICO?
Increasingly we are being judged by the media we consume instead of the books we read. There had been a time when professional strivers would line their shelves with books they assumed would impress. That was done both at work and at home. And we went for it. We would scan the shelves.
Yes, I do subscribe to SCIENTIFIC AMERICAN. I should let clients and prospects know that, shouldn't I?